AnswerQuest Announces Partnership with SiMT

Boston, MA – December 2010 – Strategic Marketing, Inc. has brought together the Southeast Institute of Manufacturing & Technology and AnswerQuest to offer a new turn-key product launch program designed to take products to market quicker and more effectively. This is the first partnership of its kind in the market research industry. SiMT is one of only 6 institutions in the world offering this level of technology.

AnswerQuest is at the forefront of applying virtual reality to consumer research and is currently studying respondent’s ability to learn new product concepts through 2.5D modeling.

AnswerQuest is one of the first research firms to use this technology to capture participant attitudes and preferences, offering a true competitive edge.

AnswerQuest Employees Volunteer for the Holidays

Boston, MA – November 22, 2010 – AnswerQuest research has embarked on a mission to spread some cheer this holiday season. Employees in both the Boston and Atlanta offices are coming together to participate in common charity events in their respective locations.

The Arthritis Foundation has announced its Jingle Bell Run/Walk for Arthritis®. The Run/Walk is a 5 kilometer event where you can wear a holiday costume and tie bells to your shoelaces to get in the holiday spirit. It is an important event that helps others. Thousands of runners and walkers are coming together to battle arthritis, the nation’s most common cause of disability and AnswerQuest is joining the ranks to help fight!

Jikesh Patel Joins AnswerQuest
As Project Director of the Atlanta-Based Market Research Firm

Boston, MA – May 3rd, 2010 – Jikesh Patel has joined the market research firm, AnswerQuest, as a Project Director effective May 3rd, 2010. Patel is responsible for recruiting strategies, database management as well as programming a variety of research projects. His understanding of how to deliver real time updates coupled with the ability to gather the best respondents possible make Jikesh an invaluable part of the AnswerQuest team.

Patel brings more than 4 years of experience in marketing research and over 10 years experience in information technology. He brings extensive knowledge of recruiting strategies and creative ideas to his new position with AnswerQuest. “I am very excited to join this company and be an integral part of its growth.” stated Patel.

Patel joins AnswerQuest as the company expands further into the Boston market and will be essential to the team by delivering outstanding project management as well as allowing AnswerQuest to offer wide-reaching knowledge of the global marketplace.

Jason R. Miller to Join AnswerQuest
As Managing Partner of the Atlanta-Based Market Research Firm

Atlanta, GA – June 16, 2009 – Jason Miller will join market research firm, AnswerQuest, as managing partner effective July 6, 2009. Miller will be responsible for directing the firm’s Operations, Systems Management, Qualitative, and Field Management divisions. He will be integrally involved in new business development and in driving the company’s continued growth. One of Miller’s first initiatives will be to establish AnswerQuest’s new Boston office.

Miller brings more than seventeen years of marketing research and business management experience to his new position with AnswerQuest. He began his career in Boston with Performance Plus as a field interviewer and rose to Executive Vice President with responsibility for day-to-day operations, a position he held for 8 years. Miller was the first non-owner member of the board of directors of GroupNet, a national network of independent focus group facilities, and is currently the Events Chairperson for that organization. He is a member of the Market Research Association and the American Marketing Association as well.

We are thrilled to have Jason join the AnswerQuest team. His extensive technical knowledge, his experience with acquiring and incorporating new methodologies, and his reputation for building exceptional client relationships align perfectly with AnswerQuest’s objectives.

“Working with AnswerQuest is going to be awesome,” exclaimed Miller. “The company is on the leading edge of research technology and totally committed to giving customers the deepest insights and best results possible. AnswerQuest does research like it’s never been done before. We are going to grow like crazy and I’m psyched that I will be a part of it!"