Online. Non-traditional. Cutting edge.

These are some of the terms being used today to describe the latest qualitative techniques. And we use them all too.

What they really mean is we are using technology to enhance our methods.

How?

We employ real-time communication and “time-lapse” techniques, such as diaries or electronic bulletin boards to discover hidden motivations the respondents might not consciously know drove them.

Or we might provide web cams to respondents and ask them to allow us to videotape their activities so we can review them prior to our interview.

Or we might shop with them at particular stores find nuggets of information you can't get unless you're at the source.

Or we might even bring them together into a venue to watch them interact with your product or service and then break out for conversation about the experience.

Why would anyone want to spend time in a supermarket speaking to that cereal shopper and not be in a controlled facility?

Simple…….. Real life experiences, real life shopping habits, real life data.

Don't get us wrong, we love being in a climate controlled facility, nibbling on M&M's and sipping on cold water or gulping hot coffee, but when we need to see how a mom makes her decision on purchasing baby wipes we grab our diaper bag and head to the market with her.

We have a myriad of tools we can employ and each is deployed as the result of a need – your need. Tell what you need to know, and we will find the answers you need.

It's what we do best.