Qualitative research is designed to reveal a target audience's range of behavior perceptions as it regards a single topic.

Researchers often use small groups of people to guide and support the construction of hypotheses. Descriptive rather than predictive, there have been scores of books written about focus groups; they are the “focus” of most qualitative articles in trade publications, and there are even institutes dedicated to teaching how to properly conduct them.

We've read the books, the articles and been to the institutes. Our moderators belong to the QRCA and they continually learn new techniques to enhance their skills. And they conduct the finest groups, learn the finest insights and develop the finest reports and recommendations as a result.

They also conduct in-depth interviews either in person or over the phone, and can navigate a triad with the best of them. Knowing when and how to apply these methods is what sets AnswerQuest apart, though.

And it doesn't hurt to have the finest recruiters at our disposal because of our facility partnerships, does it?

As they say, two birds: one stone.