When We Sense There's More To The Story…

Much of today's research focuses on vision, but taste and aroma often play a large a part in purchasing decisions. AnswerQuest uses the most sophisticated tools to gather data using all the senses. It's amazing what you can learn about your consumers when you engage them in taste tests, aroma studies, packaging reviews and prototypes demonstrations.

AnswerQuest has been instrumental in the success of the most innovative sensory research technique, which combines our proprietary InterQuest model with in-depth interviews (groups or individual) immediately following the research session. This hybrid process offers clients additional data; statistical, projectable findings used to help position products properly in the marketplace and leapfrog the competition. AnswerQuesthas helped refine hybrid techniques that reveal more subconscious and emotional drivers inherent in the purchase decision, which can't be found in numbers alone.